YOUR FAVORITE LURE IS BACK.

The original Ronnie Bird Lure was invented in the early 1980s right here in Upstate New York, and officially patented in 1989. It was sold in bait shops across the Northern United States and into Canada, as well as InFisherman magazine. 

We are committed to exceeding all expectations. Every lure is carefully crafted and packaged by hand in Greene, New York, and we source only the highest quality components. We are proud to continue the Ronnie Bird Tradition.